Black Friday · live now
25% OFF EVERYTHING
+ FREE FedEx 2-Day shipping + a $40 gift card for your next order of $300+
Free 2-Day shipping and the gift card end Saturday, November 28 at 11:59 pm ET
The Black Friday extras ended on November 28. Our 25% off continues: see our Christmas gift guide.
For Black Friday, every Gold American order comes with three extras: 25% off, free FedEx 2-Day shipping and a $40 gift card for a future order of $300 or more. Every custom name necklace, gold ring, pair of earrings and matching set is made to order for you in the USA, in solid 14K gold, gold plated sterling silver or sterling silver, and in yellow, white or rose gold. Pick your piece below and make it yours: it will be with you long before the holidays.
How the Black Friday bundle works
How to get it: the 25% off is already in every price, so you don’t need a code. At checkout, choose Expedited Shipping (FedEx 2 Business Day): it is free during Black Friday, and free standard shipping is still there too. Your $40 gift card arrives by email with your order confirmation.

The $40 gift card in detail
- One $40 gift card with every order placed by Saturday, November 28, 2026 at 11:59 pm Eastern.
- Sent by email with your order confirmation, and shown on the order confirmation page.
- Use it once, on a future order of $300 or more (counted after the 25% off, before shipping and tax).
- Valid from December 1, 2026 to February 28, 2027, so it covers Christmas and Valentine’s Day.
- It is a promotional gift card: it can’t be exchanged for cash or combined with other coupon codes, and it is cancelled if the original order is cancelled or fully refunded. You can give it to someone else.
Every piece is custom made: choose your metal and color
Nothing we sell sits on a shelf waiting for you. Each piece is cut, polished and finished after you order it, with your name, initials, date or design, in our Somerville, Massachusetts workshop.
- Solid 14K gold, stamped 14K: an heirloom that lasts a lifetime and never needs replating.
- Gold plated sterling silver: real 925 silver with a thick gold layer, the look of gold for less. See all gold plated sterling silver jewelry.
- Sterling silver 925: bright and classic.
Gold pieces come in yellow, white or rose gold, and sterling silver in classic silver. Not sure which to choose? Read solid gold vs gold plated and gold plated vs sterling silver.

What will you personalize?
A name in one of 12 fonts, two initials joined in a heart, a wedding date engraved inside a ring, or the fingerprint of someone you love. Below are our most-loved pieces in each style, all 25% off for Black Friday.

Custom name necklaces
The piece that started it all: her name, a nickname or a child’s name, cut in one piece and finished by hand. Start with our custom 14K gold name necklace, from $134, or browse every gold name necklace.
Custom gold rings
A ring is worn every day, which makes it the most personal piece of all. Write a name in script, stack two initials, engrave an anniversary date inside the band, or add a fingerprint. Couples can order matching rings. See all custom gold rings, from $217.
Gold earrings
From a name stud she will wear every day to delicate drops for the holidays. See all gold earrings, from $127.
Matching jewelry sets
A necklace with matching earrings or a bracelet is a complete gift in one box, and the easiest way to reach $300 for your next gift card order. See all gold jewelry sets, from $254.
Name bracelets
A quieter way to wear a name every day: a delicate gold chain bracelet in one of our name fonts. See every personalized name bracelet.
Gifts for him
A leather bracelet with an engraved gold nameplate, or a bold name necklace made for men. See all gold leather bracelets and men’s gold necklaces.
Keepsakes: fingerprints, initials and gifts for mom
Some gifts carry a story: a fingerprint and initial, two initials in a heart, a mother and child pendant. These are made to be kept for a lifetime. See all gold initial necklaces.
Names in Arabic or Persian (Farsi) script
For a piece that honors her heritage, we write names in Arabic calligraphy or Persian Nastaliq. Browse all Arabic name necklaces.
Order on Black Friday, wear it long before Christmas
Every piece is made in 1–4 business days, and FedEx 2-Day delivers it about 2 business days after it ships, so a Black Friday order normally reaches you well before Christmas. Shopping for Christmas too? See our Christmas gift guide for personalized gold jewelry with the Christmas order-by dates, and our shipping information.
Black Friday questions
When do the Black Friday extras end?
Free FedEx 2-Day shipping and the $40 gift card apply to orders placed by Saturday, November 28, 2026 at 11:59 pm Eastern.
Do I need a coupon code?
No. The 25% off is already in every price, FedEx 2-Day shows as free at checkout, and your $40 gift card arrives by email with your order confirmation.
How does the $40 gift card work?
After your Black Friday order, we email you a one-time $40 code. Use it on any future order of $300 or more between December 1, 2026 and February 28, 2027.
Can I use the gift card on my Black Friday order?
No, it is for your next order. It works from December 1, just in time for Christmas gifts.
Will my Black Friday order arrive before Christmas?
Yes. With 1–4 business days to make your piece and FedEx 2-Day delivery, Black Friday orders normally arrive weeks before Christmas.
Is everything really custom made?
Yes. We make each piece after you order it, with your name, initials, date or design, in the metal and color you choose.
What chain length should I choose?
For most women, 18 inches sits just below the collarbone; for men, 20–22 inches. See our recommended chain lengths for men and women.

































































